Home > WIAN Inception
Product Fitment Survey
WIAN, right from the stage of ideation went around doing surveys multiple times across various business sectors worldwide.
These surveys were been conducted with industry experts working on BI Tools, Operations, Sales, Supply Chain all the way from staff on ground to C-Levels. We call it from “Shop-Floor to Top-Floor”.
The inputs gathered here are unbiased and kept raw for our readers kind perusal. If you have any queries regarding this survey, feel free to reach us at sales@wianleaf.com
Read on..
Industries Surveyed
Q: What industry you work in? (E.g. Telecom, Retail, Insurance, Public Sector, Government, Media, Entertainment)
As we see here the maximum audience who showed their interest was from Pharma, IT and BFSI. From other sectors we could collectively manage varied inputs which was a gold mine to our start.
Industry exposure to Spatial solutions
Q: Out of your experience; have you come across any situations where data was viewed on a map to perform analysis or decision-making?(e.g. Where do I have my sales outlets? Where do I have unused inventory? Where am I finding more cases of a particular business issue etc.)
To our surprise, we had audience who have/ had Spatial solutions. Let’s explore a bit more on this..
Industry perspective towards Spatial solutions
Q: How do you rate the benefit of having data plotted on a map for the above business problems or situations?
The acceptance towards Spatial solutions looks midway. The existing solutions out there in the market use spatial element as Good-to-Have. We see there is a need to change this perception since any business revolves around multiple geographical location either for their sales or supply chain or both.
Industry urge for a good Spatial solutions
Q2: How would you like a map that assists you to take business actions directly without going to another system? (E.g. Place an order)?
Apparently, industries has been looking out for a solution which can help them with this very use case.
Industry expectations from a good Spatial solutions
Q: What actions would you love to do on the map relevant to your industry?
These are the use cases our team would be deep diving over the course of time.
| Industry | Preferred Features |
| Finance | Drill down by zooming in and have flexibility to click in to view other charts |
| Insurance | Bifurcation of living standard of the area. |
| IT | Population density |
| Telecom | Specify location, region – effectively zoom to and out by keyword Filter for specific entries – show me all the x in this area Use analytics to determine areas of interest based on what is there – show me the top 10 locations where x occurs |
| IT | 1. Almost all industries will require end to end workflow, tightly integrated with ERP, CRM, Supply chain and Finance. 2. Any system that can save time and money. Use cases can be very different – E.g. An NBFC in consumer – retail loan business wanted to map physical location of the socio economic groups and then overlay this information with loan defaulters and bad credit rating people/address. This gave them visibility to approve loan basis the location of the person and proximity to defaulter heat maps |
| Networking | Drag and drop and get a real time estimate / feedback of parameters |
| Pharma | SFE months analysis plotting |
| Healthcare | More validation of data |
| Insurance | Insurance premium data by state/county |
| IT Services | Be able to locate threats originating from rogue systems and explore ways to thwart or prevent attacks at an early stage |
| Banking | Set up a Branch or Business Agent where no competitors lack coverage |
| IT | Track customer base and buying behavior |
| Pharma | – Shipment temperature conditions suited by ports – storage capacity at ports – logisitical options (time , cost indication) – this might to be too much to ask 🙂 |
| Investment Banking | I am unsure what the question is……. |
| Automotive | From a Business use may be useful for material planning and logistics for inbound inventory, and for outbound might be useful to track shipping, but OEMs don’t really bother as the risk elements are covered by insurance |
| Multiple Industries. | Drill Down/Up. Filtering with various parameters |
| Education | Certain info which will help us- Downloads happening ( day/week/month), Number of Schools, Category of schools ( CBSE,ICSE).Etc |
| ITES | Use as use case validation for solutions to customer |
| Insurance | Income or social status |
| Manufacturing | Use for market entry strategy |
| Automobiles – Electric | not concluded |
| Public sector | Track staff and clients |
| Healthcare | Get specific info |
| General | Already explained above |
Industry business benefits from spatial solutions
Q: From your work experience; kindly provide top two business problems or situations that strike your mind where plotting data on a map will improve analysis and decision-making?
Again, these are the use cases our team would be deep diving over the course of time.
| Industry | How plotting data on maps would improve analysis and decision making? |
| Finance | Performance metrics, Location specific needs |
| Insurance | Customer demographics segregation |
| Telecom | Logistics & Infotainment |
| IT | SCM optimization, CXO dashboards, Relevant filters (beyond topography based), Sales by region, Customer base, Field force tracking, Asset tracking |
| Networking | SCM network optimization, Inventory stocking PoI visualization |
| Pharma | Sales Force Effectiveness, Inventory turnover region wise, Cold storage segregation to minimize movement of stock, Cold storage shipment options Sales figure, Expenditure |
| Healthcare | Retail search, Housing |
| Insurance | Inventory tracking business model. |
| IT Services | Tracing location of security hack/Attack, Plotting & Representing location wise, compliance against different security and regulatory requirements, Tracking uptime of Network & IT infrastructure by collaborating with Network service providers |
| Banking | ATM coverage, Branch/Business Agent coverage |
| Finance | N/A |
| Investment Banking | Auditing exposure numbers across the bank, Understand trade flow from Front Office to Middle Office. |
| Automotive | N/A |
| Multiple Industries. | Getting right data to drill down, Map Layers. |
| Education | Identify areas for lead generation , Plan sales / business plan accordingly. |
| ITES | Market clusters for product variant, Sales force route optimization |
| Pharma | Sales figure, Expenditure |
| Insurance | Client NAV and their investment risk appetite |
| Manufacturing | Getting a highly detailed map |
| Automobiles – Electric | Data Not Found |
| Financial services | Customer demography and economic spend |
| Public sector | Location analytics and tracking service delivery |
| Healthcare | Hospitals and patient footfalls |
| General | Visualizing the connection of dots. Data clustering |
Industry spatial solutions as of today
Q: From your work experience; have you come across mapping tools in your organization (s) for analysis & decision-making? If yes; then kindly list the tools used.
Interesting to see some organizations which are bell weather in this space.
| Industry | How plotting data on maps would improve analysis and decision making? |
| IT | N/A |
| Finance | Tableau |
| IT | I have used rudimentary tools as I used quite some time ago |
| Telecom | Homegrown inventory mapping solutions |
| IT | Google Maps in combo with Application, Map india, Tom tom etc |
| Networking | no |
| Pharma | No specifically mapping tools, but we use tools on SFE & Inventory analysis, No tools in our organization. The decision is normally taken through heuristic data. |
| Healthcare | |
| Insurance | esri |
| IT Services | A) Security & Information Event Management solution for log monitoring of all critical systems and devices across locations B) Governance tool to track and showcase compliance against security & regulatory requirements C) Network Monitoring tools like Nagios or Solarwinds to track all network devices across globe. |
| Banking | No |
| Finance | No |
| IT | No |
| IT | Google Maps |
| Investment Banking | There are some workflow tools but they are not plotted as you have mentioned. Would be very helpful to get a map of the bank’s departments & sub-departments so that we can define business process flow & audit the exposure. |
| Automotive | fishbone, fault tree, pareto, |
| Multiple Industries. | Yes. Esri and Google Map |
| Education | No |
| ITES | In house built tools |
| Pharma | Design Of Experiment PAT |
| Insurance | Typically sales tools based on income range, solutions based on gender, age and risk approach |
| Manufacturing | No |
| Automobiles – Electric | no |
| Financial services | N/A |
| Public sector | Google maps and open street maps |
| Healthcare | No |
| General | Not very efficient or effective |
Issues pointed around existing spatial solutions
Q: From your work experience; what prevents/ prevented use of such geographical analysis? Kindly list some of the gaps that geographical maps can fill in analysis & decision making process.
We would reserve our comments on this, since we are still in a learning phase.
| Industry | How plotting data on maps would improve analysis and decision making? |
| IT | NA |
| Finance | Not very intuitive. One needs to put in a lot of effort for basic visualisation |
| Insurance | Effective decision making. |
| IT | Ignorance or over dependence on free tools |
| Telecom | Scale – it is difficult to see detailed information as the maps are too high level Precision – similar to scale, not enough detail Relevance – need to be able to filter information specific to your needs |
| IT | 1. Lack of automatic data updation 2. Accurate business KPI data collection and updates 3. Integration will field system 4. Client need to spend money to do automated data collection even before central dash boards can be built 5. Cost of dash boarding solution needs to be minimum without demand for field automation expenses |
| Networking | Good visualization capability , a real time scenario planning with drag and drop of store / dc locations |
| Pharma | We do geographical analysis but plotting and seeing it in the maps has not been done yet. May be because we always need in depth data rather than snapshots. |
| Healthcare | Accuracy |
| Insurance | I am not sure purely based on map data , you can conclude a business decision. |
| IT Services | Proper understanding of the solution. Maps we’re being used earlier but not extensively by all solutions. Even today benefits of using map based technology is not fully being utilized by companies. |
| Banking | Banking (whether ATM or branch) is based on footfall. So based on demographic data banking branches or atm is setup. |
| Finance | N/A |
| IT | Availability of geographic level data |
| Pharma | For our industry this is not a regular decision and most of the times experienced logistic managers know answers to most of the problems / decision points. In rare instances where we need specialized transportation like narcotic durg shipment we take help of specialized logistic companies. |
| IT | Network dependency, location accuracy |
| Investment Banking | It’s complicated & cumbersome process to work with various departments and bring everyone to a single data mapping solution. Various departments have different data requirements, so why would they be interested in this? that is the question we need to answer. |
| Automotive | can be useful for site strategy planning during initial stage of factory builds for an automotive manufacturing – so not very useful on a long term . Although could be useful for tier-1s to when serving multiple customers. |
| Multiple Industries. | Getting right data and Integration with other applications |
| Education | Might help in planning & decision making |
| ITES | Availability /price |
| Pharma | Availability of proper tool to gather real time data |
| Insurance | Useful only to ascertain the cumulative geography risks and identifying locations basis income group / status |
| Manufacturing | Knowledge of using such tool |
| Automobiles – Electric | Not found |
| Financial services | Privacy issues and area mapping |
| Public sector | Better accuracy of location |
| Healthcare | N/A |
| General | Poor visualization of ecosystems |
Please Note:
These were candid feedbacks collected over years, not always meant to paint a rosy picture. Its real!
Feel free to reach us, if you may like to brainstorm on these parameters and it’s intricacies.